Rihanna named the New Creative Director of Puma and brand Ambassador

Bad Girl Ri Ri is now associated with a major sportswear brand. She has been named creative director of Puma.  She announced it via her Instagram.

Rihanna joins the current group of Rap and R&B acts working with shoe companies. Kanye West is working with Adidas and Meek Mill is also working with Puma.

Not surprisingly, she’ll serve alongside Soccer player Mario Balotelli and the world’s fastest man, Usain Bolt, as the face of the German sneaker brand. But, in an unusual twist, she’ll also work in the design department, developing new color ways and styles, overseeing the direction of the women's wear line.

Rihanna is the perfect woman to help them take their company to the next level, recently lauded as a fashion icon by the Council of Fashion Designers of America , and with 14.4 million Instagram followers, there’s really no one else who can turn a brand cool as well—and as quickly—as she can.

Picture Credit: Instagram